Browsing Tag

digital marketing

A New Paradigm Post-COVID-19, Part II

As we discussed in Part I, we are experiencing a paradigm shift for brands and businesses that are finding that digital transformation is affecting all aspects of life No one wants to go to the doctor, for instance, but at some point, we…

A New Digital Paradigm Post-COVID-19, Part I

“Hope is the dream of a waking man.” -- Aristotle We are experiencing a paradigm shift on the game board for brands and businesses where digital transformation has been established as the fundamental basis for future survival and growth.…

The 10 Commandments of Social Media

Ignore the the Social Media Commandments at your peril A social media primer I know, I know, not the most original title in the “Red Sea” of content, but as I continue to read the barrage of information on “Social Media” and Digital

No Marketing, No Ad Budget, No Problem

How to maximize a minimal marketing budget with a small & medium-sized business toolkit As a small business owner, I know that there are few things as frustrating as not having a decent marketing and advertising budget. Yet…

Is Your Digital Content King or Court Jester?

Content marketing and social media for small business – why and how Having worked in the PR & Marketing Communications field for more than 20 years (eek!), I find this growing love (and fear) of content marketing

Business Website Tips and Insights

When it Comes to Digital Marketing: Focus First On Your Number One Asset With all the talk and writings about Social Media, I think many Hispanic small businesses and entrepreneurs may have forgotten or taken for granted a

Deal Or No Deal?

The coupon craze is back, and this time it’'s local. The coupon craze is back, and this time the focus is on local independent businesses and services, not on the big chain stores or national brands. If you