Browsing Tag


The “C” in COURAGE is for Commitment

As we celebrate Hispanic Heritage month, all those who have taken a stand to courageously step out of their own comfort zone Wicked winds greeted me as I stepped off the boardwalk onto the sandy beach near my home. It was…

Hispanic Business’s New Political Clout

Both political parties are courting the Hispanic vote in the 2012 election The Hispanic population in the United States has become the fastest-growing demographic group, and Hispanic businesses increase Latino affluence

Mobile Trends for Hispanic Business

The proliferation of smartphones and other mobile devices among Hispanic consumers underscores the importance of using mobile marketing. Image: Fotolia One of the most interesting stories that I have seen…

Market Snapshot: Los Angeles

It's one of the most populous metropolitan areas in the world and the second largest in the U.S., and Hispanics have a commanding presence in the Los Angeles DMA.According to data from Geoscape International, American Marketscape…