9 Deadly Sins Startup Founders Commit Most
Small business owners need to carefully evaluate and not make assumptions. For most startups, these nine flawed assumptions are the most toxic of all.
An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer
One of the keys to building a small business is about word of mouth. Life will only change when you become more committed to your dreams than you are to …
What Is the Difference Between Short-term and Long-term Marketing Strategies?
There are many things to consider when deciding on a marketing strategy. But, there are some key things you need to understand and consider before you ask yourself “do I …
In Uncertain Times, Focus on the Fundamentals for a Profitable Business
If management is proactive and addresses the fundamentals, the chances of retaining a profitable business increase exponentially. Economic markets fluctuate, pandemics occur, extreme weather is becoming a constant, and supply …
Developing a Marketing Plan? Always Remember the Customer
When developing a marketing plan it’s sometimes easy to lose sight of who your target customer is The most important component of a marketing plan is the customer. A …
