Tag: marketing plan

9 Deadly Sins Startup Founders Commit Most

by Bob Dorf | Oct 21, 2022 | Business, Strategy

Small business owners need to carefully evaluate and not make assumptions. For most startups, these nine flawed assumptions are the most toxic of all.

An Entrepreneur’s Journey From Porch Photographer to Portrait Photographer

by Ivy Dash | Jun 9, 2022 | Marketing, Marketing Strategy, Travel & Destination, Work, Life & Culture

One of the keys to building a small business is about word of mouth. Life will only change when...

What Is the Difference Between Short-term and Long-term Marketing Strategies?

by Santiago Torregrosa | Dec 7, 2021 | Business, Marketing

There are many things to consider when deciding on a marketing strategy. But, there are some key...

In Uncertain Times, Focus on the Fundamentals for a Profitable Business

by Marj Weber | Aug 4, 2021 | Business, Strategy

If management is proactive and addresses the fundamentals, the chances of retaining a profitable...

Consolidation of a Growth Strategy Into a Marketing Action Plan

by Marcelo Salup | Sep 10, 2015 | Business, Marketing, Marketing Strategy

A good program should be customized for the recipient. Better mousetrap Part 5 ...

Small Business Building the Better Marketing Mousetrap

by Marcelo Salup | Jul 27, 2015 | Business, Marketing, Marketing Strategy

So… you built a better mousetrap? Key marketing touch points. Owners of small and...

Developing a Marketing Plan? Always Remember the Customer

by Latin Biz Today | Jul 6, 2015 | Business, Marketing, Marketing Strategy

When developing a marketing plan it’s sometimes easy to lose sight of who your target customer is...

8 Components of Successful Small Business Marketing Plan

by Latin Biz Today | Jun 10, 2015 | Business, Marketing, Marketing Strategy

These steps will help develop a comprehensive small business marketing plan ...

Money

3 Insights on How Small Business Cost of Goods Sold Can Determine Profits

Business, Economy & Policy, Money, National and Global, Operations, Strategy

A complete evaluation of COGs and the value derived from purchasing goods The evaluation of COGs and the value derived from purchasing goods should include direct costs, indirect costs, and non-monetary/hidden costs. When a company purchases inventory or materials...

Talent/HR

The Benefits of Diversity, Equity and Inclusion

Feature, Florida, Talent/HR, Travel & Destination, Work, Life & Culture

Workplaces experience a greater sense of community, collaboration and communication among colleagues The world is full of people of different colors, languages, religions, gender identities, incomes and so much more. That’s what makes it so vibrant—and why so many...

Legal

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Business News, Data Analytics & Research, Digital, Legal, Marketing Strategy

When it comes to small business customer data, be aware of privacy policies Rinaldo Sells His Own Fashion Line Over the Internet Rinaldo sells his own fashion line over the internet. His company, Best Fashion, has grown over the years to generate close to $10 million...

Marketing

3 Tips To Keep People Engaged on Conference Calls

Business, Communications, Performance, Productivity

Time to change the "boring conference call", don't assume all conference calls have to be tedious and mundane. Conference calls are a way of life for most businesses. While convenient, they can be dreadfully boring and uninspiring. Remember that all communication is...

Strategy

Review is Critical to Small Business Success- 3 Recommendations

Business, Operations, Strategy

Don't underestimate the critical process of review as it will align management to position your business for success. Core to management and the success of any business is to establish benchmarks and map progress within predetermined periods of time. Here are...

Another Latina Small Business Recipe for Success

Hispanic Businesses

Lilia Rojas Latina entrepreneur and owner of La Flor de Jalisco bakery has achieved success Lilia Rojas takes an almost literal approach to running her business: the positive meaning of having her cake and eating it to. Perhaps that’s why her 14-year-old...

One of the Original Madmen and An Inspirational Latino

Hispanic Businesses, Inspirational Latinos, New York

In the early 1960s Dan Vargas left his creative mark on Madison Avenue and helped open the door for others. Dan Vargas is used to standing out. As a young boy, he was one of the few Latinos living in a predominantly Jewish neighborhood in Brooklyn, New York. Once he...

Hispanic Heritage Month, Dedicated to Les “Coach” Fernandez

Inspirational Latinos, Inspirational Latinos, Latino Perspectives, New York, Work, Life & Culture

Les "Coach" Fernandez inspired LatinBusinessToday, and many others before us. Dr. Leslie Fernandez ("Coach") amassed an incredible legacy and our mission to Inform, Inspire, Mentor & Empower. This is his story: Coach Fernandez circa 1982 “Don’t shoot! That’s...

9 Trends Affecting the Future of Work in 2023

Latino Perspectives, Latino Perspectives, Leadership & Management, Leadership & Management, Talent/HR

Overall, employees must proactively embrace change According to Gartner in 2023, the future of work is marked by nine key trends that organizations need to address to remain competitive employers. These are nine trends encompass various aspects of workforce management...

Remembering 9/11 on the 22nd Anniversary and Supporting First Responders

Food and Beverage, National and Global, New York

With my brother Drew’s leadership, we became a catalyst in an around-the-clock effort to prepare and deliver delicious, nourishing food to the heroic emergency and rescue workers. Twenty-two years is a significant period of time in one’s life, and we’ve reached that...

Fashion

Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]

Business, Fashion, Latino Perspectives, Latino Perspectives

Learn the fundamentals and put the time and work in to learn as much about the position you want Entry level jobs in the fashion industry may not be glamorous but they are incredible opportunities to learn the foundation of careers in fashion. There are many different...

Food

Remembering 9/11 on the 22nd Anniversary and Supporting First Responders

Food and Beverage, National and Global, New York

Music

How NFTs Are Switching Up the Beat In the Music Industry

Digital, Innovation, Music, Sales & Media

Hey there, music enthusiasts and blockchain buffs! Today, we're diving into the electrifying world where the music industry meets blockchain technology. Buckle up, because we're about to take a joyride through the decentralized wonderland of music NFTs. Picture this:...

Sports

Dave Torromeo & Silvia Alvarez Chat About Her Sports Career Trajectory [Video] Part 2

Channels, Inspirational Latinos, Inspirational Latinos, Sports

In part 2 of 2 Latin Biz Today's Dave Torromeo look at Silvia's successful career path which laid the groundwork to a Communications Exec at the MLB Players Assoc. organization In the event you missed it, please find part 1 here: Related content:Latina Silvia Alvarez...

Innovation

Data Privacy Rights: An Evolving Area That Cannot Be Ignored

Business News, Data Analytics & Research, Digital, Legal, Marketing Strategy

Work, Life & Culture

Embracing Spirituality: A Holistic Approach to Business Success

Performance, Wellness, Work, Life & Culture

3 transformative step towards a more compassionate and sustainable future for business In today's fast-paced, competitive business world, success is often measured in terms of profits and market share. However, a growing number of individuals and organizations are...

Culture

Seven Great Reasons to Plan a Vacation Getaway

Culture, Travel & Destination, Wellness, Work, Life & Culture

Traveling has been one of the most fulfilling things I have done in my life Being able to witness different locations, cultures, flora, and fauna always leaves me refreshed and rejuvenated. When I founded my business in 2008, traveling was so important that I made it...

Health & Fitness

Want to Avoid Future Burnout at Your Next Job? Ask These 7 Key Questions

Health & Fitness, Performance, Talent/HR, Wellness, Work, Life & Culture

Capture valuable insights into the company's approach to employee well-being Burnout is continuing to pervade the work environments and people are responding by quiet quitting, resigning and everything in between. The truth is people are sick and tired of being sick...

Travel & Destinations

The Benefits of Diversity, Equity and Inclusion

Feature, Florida, Talent/HR, Travel & Destination, Work, Life & Culture

Personal Blogs

The Everyday Uses of Geometry In a Latina’s Fashion Business [Video]

Channels, Fashion, Tendencia, Tina Trevino's Entrepreneurial Journey, Work, Life & Culture

How Does Geometry Inspire Fashion Design? If you saw the words Fashion and Geometry together in a sentence, would you think that they have anything in common? Math and Geometry have earned a widespread misconception that they are not used in creative fields. The truth...

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