Pivot to Nowhere? Was it Fun, or Did it Deliver Results?
Product and market alignment are crucial to small business success. I’ve shaken hands with too many founders who have sore hands. Why? They’re busy patting themselves on the back for …
P.O.E. Part 2- Marketing Tips Which Will Resonate with Your Audience
Here are six considerations before starting and executing tactics in market With P.O.E. the goal is instant value recognition, an automatic association of your campaign with a promise of value, …
A Hispanic Oenophile from Napa Sets Roots for his Wine Company in Oregon [Video]
A mentor and a co-op served to kick start this Hispanic winery business Born and raised in St. Helena, the heart of Napa Valley and the center of grape agriculture, …
Brandon Steiner, Entrepreneur and King of Sports Memorabilia [Video]
Brandon Steiner is the quintessential entrepreneur and well known among Latino athletes Latin Biz Today advisory board member and sports lead Dave Torromeo chats with Brandon about, entrepreneurship and work, …
An Entrepreneur’s Launch of a Luxury Accessory Brand
What does it take to launch a luxury accessory brand? Creativity, a passion for what you do, the talent to produce a high quality product, business sense, creating outlets to …
Value Is in The Eye of The Beholder
Three Paradigms for knowing and explaining pricing your services. Have you heard the expression “Beauty is in the eye of the beholder”? This is true for value as well. When …
Turn Your Latino Culture Into a Selling Advantage…Not Just Because You Speak Spanish
Spanish speakers could outnumber English speakers in the USA. If this is true, why not take advantage of our cultural advantages as Latinos and maximize our selling potential?
12 Ideas to Boost Your Marketing Strategy for Father’s Day
Father’s Day is around the corner, and you can still make inroads to grab some of the dollars that are going to be out there. U.S. consumers are expected to …
