Browsing Tag

marketing

WINNING CUSTOMERS BY CALMING FEARS

I hate snakes! It is primordial. I hate them for no other reason than I do. You couldn’t give me enough money to walk in woods known to have snakes. I would go to jail rather than obey a government rule that says I have to walk down a path…

How to Sell More of What You Sell

Five ways we look at a business to drive develop sales and marketing success. Editor's note: This is the first part in a series by this successful sales professional. Having now worked directly in, consulted, and trained in…

3 Steps To Empower Your Sales Staff

Follow these simple backend techniques to streamline contracts and close more sales This July, I wrote a blog post about the role of the account manager in this digital era, and one key point covered was on "winging it" which is…

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers. According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1

5 Pitching Don’ts and How To Avoid Them

Pitching clients isn’t rocket science, nor should it be, it’s simply a matter of tapping into prospective client needs. Pitching clients is simply a matter of reaching out to the potential client, understanding his or

Strategic Thinking

Lionel Sosa created the first effective advertising to target a Hispanic-American audience. In Lionel Sosa, ambitious entrepreneurs can find the ultimate lesson in the power of strategic thinking. Best known for his

A Black Belt Hispanic Business

A Small Business With a Lot of Fight- How a Doctor Established A Mixed Martial Arts Gym in an Unlikely Locale You wouldn’t normally expect a doctor from Brazil to hang up his stethoscope to pursue an entrepreneurial

Contacts, Customers and Telemarketing

One of the core components of The Small & Medium-Sized Business Toolkit is telemarketing, here's why... Editor's note: This is a multiple part series will examine a wide array of marketing and advertising tools available to…

15 Quick Tips for Effective Digital Writing

As content becomes increasingly more important in digital marketing strategies these 15 tips will strengthen your digital writing and marketing strategy In our new digital communications world of abbreviations, instant…

Mobile Technology Serves Up Business

Whether used externally to reach customers or internally to keep in touch with employees, mobile technology is a boon to businesses of all sizes Mobile technology has become nearly ubiquitous, and companies would be wise to…

The Electronic Coupon- Technology Goes Local

Weigh the benefits of electronic coupons, are they all they're cracked up to be? Editor's note: The Electronic Coupon- Technology Goes Local is part four of The Small & Medium-sized business toolkit Part 1, Part 2, Part 3…

Limited Budget Marketing Essentials

Even with a limited budget you have a number of marketing options at your disposal, but what are they? There are a number of marketing opportunities to generate sales and visibility at your disposal. Not having a decent…

What’s in Your Marketing Toolkit?

Even with a tight marketing budget a small business toolkit exists...a look at inventory of marketing tools and an executable example In part one of this series  entitled No Marketing, No Ad Budget, No Problem, How to maximize a minimal…

No Marketing, No Ad Budget, No Problem

How to maximize a minimal marketing budget with a small & medium-sized business toolkit As a small business owner, I know that there are few things as frustrating as not having a decent marketing and advertising budget. Yet…

Honda Gets Facebook Right

One approach on how to market a product on Facebook If you are like me, every day brings two or three new emails about “6 Secrets of Social Media”; “5 Steps to Gigantic Consumer Engagement”, “3 Secrets to better Facebook…

What Separates Winners from the Pack?

3 customer analytics well worth doing right now- part 2 In part one of this three part series we outlined three primary tactics to grow you small business Response Modeling, Customer Lifetime Value modeling and Segmentation as…

3 Marketing Resolutions for 2014

For a small business it’s often the simple things that count when considering your marketing efforts With 2014 fast approaching, you should take a second look at your marketing options. Even if you don’t change them, it’s…

Go Further Today- Challenge Yourself

Creating your own challenges can benefit both yourself and your business Last month I decided to create and take on my own challenge. Yes, it may sound off the wall at first, but I’m sure you’ll understand why I did this

Content Marketing: Why You Need a Strategy

There are many beneficial reasons to put some brawn behind your content marketing efforts Content marketing isn’t necessarily new (social-media posts and blog articles are just two examples), but it’s taken on new…

Mastering the Art of Online Marketing

Exploring the many facets of new-media or online marketing can result in increased sales—well beyond simply “getting your face out there”. Online marketing is much like an artist’s palette: messy, colorful and abstract. But it’s well

Is Social Media Good For Business?

For small- or medium-sized business owners the use of social media, the answer is a solid “maybe” EDITOR'S NOTE: This article is part one in a three-part series on social media and business. As a small-business owner, I constantly

4 Keys To Latina Brand Loyalty

The Latina market is built upon truly engaging her and her network. Latinas now have $1.3 trillion of annual buying power, which is equal to that of Mexico! Eighty-six percent of Latinas say they are the primary household purchase…

The Washington Post Morphs To The Amazon Post?

A look at the exciting possibilities for the future of The Washington Post No, no one has called it that yet, at least not that I've seen, but news of Amazon.com founder Jeff Bezos’ $250 million acquisition of The Washington Post…

Content Creation for the Successful Small Business

A focused content strategy is key to reaching your customers with the right message at the right time In my current consulting practice, I am advising more and more clients about not only content creation but about creating a sound content…

Realize The Power of the Meme For Awareness

Leverage existing memes to help increase the reach and awareness of your campaigns My mind works in mysterious ways. As I was glued to network news on the night of April 19, like million others, anxiously awaiting the capture of the

Social Media Doesn’t Bite

Social media doesn't bite unless you ignore your customer, that is... The Digital Revolution is well on its way to taking over our daily activities. Unfortunately, what should be approached as an opportunity to get closer to our customers…

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editor’s note: this is part one of a series. While unusual I must admit on occasion I have been known by relax by reading about various physics topics—quantum, particle,