Is Your Brand Positioning the “Real Thing”? 6 Attributes
6 brand positioning techniques for staking a claim in specific market segments. Brand positioning...
Read Moreby Luis Gallardo | Feb 7, 2023 | Business, Marketing, Marketing Strategy, Sales & Media, Sales & Media
6 brand positioning techniques for staking a claim in specific market segments. Brand positioning...
Read Moreby Miriam Goderich | Jun 11, 2021 | Performance, Productivity
Good communication is essential to the success of any team activity. If two outfielders don’t...
Read Moreby Marcelo Salup | Jul 9, 2013 | Business, Marketing, Marketing Strategy
Messaging in concert with delivery must engage to activate the desired consumer behavior. ...
Read Moreby Marcelo Salup | Jun 21, 2013 | Business, Marketing, Marketing Strategy
Direct marketing is perhaps the most affordable, approachable kind of advertising for an owner of...
Read Moreby Marcelo Salup | Jun 11, 2013 | Business, Marketing, Marketing Strategy
Effective B2B Advertising for Your Business Some of my friends are among the rudest people ever....
Read Moreby Marcelo Salup | Jun 5, 2013 | Business, Marketing, Marketing Strategy
This new Publix supermarket ad is a new approach to watch across all industries EDITOR’S...
Read Moreby Marcelo Salup | Jun 3, 2013 | Business, Marketing, Marketing Strategy
Effectiveness, not efficiency, should always be the primary concern Machiavelli famously wrote:...
Read Moreby Marcelo Salup | May 21, 2013 | Business, Marketing, Marketing Strategy
A local Audi dealer’s ad blunder illustrates what not to do in advertising OK, I give...
Read Moreby Marcelo Salup | May 14, 2013 | Business, Marketing, Marketing Strategy
JCPenney’s Missed Message, Small Businesses Take Note So, first a word of caution:...
Read Moreby Marcelo Salup | Apr 23, 2013 | Business, Marketing, Marketing Strategy
Competing store campaigns illustrate the need for pro-activity One of the unabashed...
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Lisa Kaslyn has served as communicat...