Browsing Tag


Understanding and Serving Your Customers

Learn from these companies that are doing it right. Recently, I attended a public forum called “Healthcare in the 21st Century: A Community Call to Action.” The keynote speaker was Dr. Atul Gawande, author, surgeon and

Top 10 Marketing and Research Tips

Fundamental approaches for Hispanic businesses to engage Hispanic consumers. According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1

5 Pitching Don’ts and How To Avoid Them

Pitching clients isn’t rocket science, nor should it be, it’s simply a matter of tapping into prospective client needs. Pitching clients is simply a matter of reaching out to the potential client, understanding his or

Fake It Until You Become It

Finding business confidence means pushing forward and conquering doubt. We all understand the idea behind “fake it until you make it.“ The idea is that sometimes you have to act as if you are confident and believe in

The High Tech Brain Gain And STEM

A local government focuses on STEM educational programs to retain its most valuable asset —intellectual capital Westchester County, New York’s emphasis on Science, Technology Education, Engineering and Math or…

Market Snapshot: Los Angeles

It's one of the most populous metropolitan areas in the world and the second largest in the U.S., and Hispanics have a commanding presence in the Los Angeles DMA.According to data from Geoscape International, American Marketscape…