Latino Small Business Spotlight on “Moda by Pasarela”
About Moda by Pasarela and “Moda-Girl” Vivi. Our mission is to provide you with an exclusive selection of handpicked goods such as shoes, accessories, and the latest clothing trends. We …
3 Insights on How Small Business Cost of Goods Sold Can Determine Profits
A complete evaluation of COGs and the value derived from purchasing goods The evaluation of COGs and the value derived from purchasing goods should include direct costs, indirect costs, and …
12 Ideas to Boost Your Marketing Strategy for Father’s Day
Father’s Day is around the corner, and you can still make inroads to grab some of the dollars that are going to be out there. U.S. consumers are expected to …
Advertising? Why Three Creative Executions Are Essential
Messaging in concert with delivery must engage to activate the desired consumer behavior. Editor’s note this is the first part of a two part series. Why are three creative …
Marketing Campaign Delivers a Decisive Strike
This new Publix supermarket ad is a new approach to watch across all industries EDITOR’S NOTE: This is the second part of a series in which advertising veteran and businessman …
