Browsing Tag

return on investment (ROI)

Quick – Which Is The Better IT Buy?

When server comparison-shopping the answer may surprise you. Many executives purchase equipment based on initial hardware purchase outlays rather than the total cost of ownership (TCO). This can be a fatal financial flaw. The premise of…

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editor’s note: this is part one of a series. While unusual I must admit on occasion I have been known by relax by reading about various physics topics—quantum, particle,