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Tag: target market

Home » target market
man in green room
Business / Marketing / Marketing Strategy

Three Essential Marketing Campaign Components

How a 50-year-old psychological theory holds the key.   Let’s begin with a historical perspective. In 1945, Arthur C. Clarke, the writer famous for “2001: A Space Odyssey,” proposed a …

Pages: 1 2 3
Mixer marketing
Business / Marketing / Marketing Strategy

It’s Not a Toolbox, It’s a Marketing Mixer

A successful small business must move away from the simplistic “consumer contact point message” triangle.   I am sitting in this meeting. The guy at the front drones on and on about …

Pages: 1 2
small_business_marketing_strategy.jpg
Business / Marketing / Marketing Strategy

Keys to Developing an Essential Small Business Marketing Plan

Small businesses must lock in an advertising and marketing strategy.   In the same way your business plan explains your business idea, strategy and operations, your marketing plan lays out your …

Pages: 1 2
small business branding and target
Business / Marketing / Marketing Strategy

Small Business Targeting and Related Branding Components

Establishing a brand by defining customers and competition.   The building blocks of a small brand requires tracking trends, sourcing customer data and getting familiar with competitors. Where can you …

Pages: 1 2
small business target market
Business / Marketing / Marketing Strategy

Keeping Sightlines on Specific Small Business Target Markets

Define market need, research the target and understand the channel.   Define a Market Need A good business idea fills a need that exists in the market. You may have …

Pages: 1 2
customer-retention-v2
Business / Marketing / Marketing Strategy

What Separates Winners from the Pack?

3 customer analytics well worth doing right now- part 2   In part one of this three part series we outlined three primary tactics to grow you small business Response Modeling, …

drawing concept
Business / Marketing / Marketing Strategy

Create A Unified Strategic, Media and Creative Plan

Communication, creative and media strategies should not be treated independently Editor’s note: This is the last in a series of articles on the Theory of Everything as applied to marketing. …

Pages: 1 2 3 4
Business / Marketing / Marketing Strategy

How to Use Product Targeting to Determine the Right Channel Mix

Determining the right marketing channel mix starts with understanding and targeting the right consumer Editor’s note: This article is part three of a four-part series. In parts one and two …

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Consumer-Clusters-To-Ramp-Up-ROI
Business / Data Analytics & Research / Marketing

Using Consumer Clusters To Ramp Up ROI

Identifying buying behaviors to drive sales Editor’s note: this is part two of a series. For simplicity’s sake, let’s assume you have six products with only one size of each, …

Pages: 1 2
Thinking Physics to increase your ROI
Business / Marketing / Marketing Strategy

Thinking Physics to increase your ROI

The theory of everything applied to marketing: The Big Bang Editor’s note: this is part one of a series. While unusual I must admit on occasion I have been known …

Pages: 1 2

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