3 Consumer Groups To Drive Your Sales Success
3. Sustainable Business Leaders
Sustainability is a rapidly growing B2B business sales opportunity. Most of America’s major corporations have adopted the greening of their supply chain. Sample companies including:
Ford, Dupont, General Motors and Walmart.
The greening of supply chains is a tremendous opportunity for smaller Hispanci businesses seeking to get their first contract with a larger company. One of my favorite coaching examples is JJH Auto Body and Paint in Salt Lake City Utah. This Hispanic-owned business is now winning contracts with national auto leasing and insurance companies by meeting their customers’ needs for a green auto body shop. Read more about the five steps for winning green supply chain contracts in this recent Latin Business Today post.
Additional articles by Bill Roth:
Four Keys To Building Latina Brand Loyalty
