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The Soul of Your Hispanic Business

The Soul of Your Hispanic Business

“Every company has a soul. Every company has a distinct set of values that colors its priorities and behaviors. Companies believe in different things to different degrees, including innovation, value, quality, freedom, choice, price, and so on.” – Ken Segall

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As CEO and Founder of Aldebaran Associa...

A Latina’s Startup and Business Execution

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Another Latina Small Business Recipe for Success

Another Latina Small Business Recipe for Success

Lilia Rojas Latina entrepreneur and owner of La Flor de Jalisco bakery has achieved success   Lilia Rojas takes an almost literal approach to running her business: the positive meaning of having her cake and eating it to. Perhaps that’s why her 14-year-old...

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