.
5. Keep an Eye on the Clock
Television interviews are short. Even in a pre-recorded interview when the correspondent is trying to capture a good sound bite from you, keep your answers short. Aim for around 30-45 seconds in every answer. You’ll keep your answers tight and reduce on your tendency to ramble and go off-script. If the interviewer wants you to expand, he or she will ask a follow up question.
6. Dress Conservatively
Leave behind the striped shirt at home and save the flashy neon colors for that 90s party. Stripes and bright colors are accentuated by the camera and will only distract the viewer from whatever it is you are trying to get across.
7. Relax
Take a deep breath right before the lights go on and relax. Try to have fun. Quit trying to analyze every sentence as you are being interviewed to see if you are doing a good job. You can assess the interview later. Stay focused and relaxed and do everything possible to come across conversational.
Like anything, practice makes perfect and doing more of these will make you feel more at ease next time the lights turn on.
Editors note: Israel Ortega has been interviewed by FOX News Channel, MSNBC, Univision and Telemundo on a variety of public policy issues. Among his most notable television appearances include Univision’s Al Punto and NBC’s Meet the Press.
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