A Latina Owned Fashion Business Finds Inspiration at the Beach
Sometimes a better view makes for better business productivity.
In increasing numbers, working remotely has become the norm for many business owners and employees. As a small business owner myself, I initially found it very challenging at the beginning of the pandemic. It was not easy to unbind myself from the parameters I had always worked within. There was a sense of guilt not working from a traditional office space in New York City and not having in person conversations with customers and employees. I felt that I needed to be working in the same way I had for the previous 29 years of my career. It was all I had ever known and it seemed like the only way. As the days went by, little by little I figured out how to run a fashion business from my home. It wasn’t easy. The first steps involved the technology and the tools to be successful. Of course everyone learned how to use Zoom to speak to clients, partners, and employees. I also needed to have dress forms for fitting, rolling racks and shelving space to house a large influx of more sample garments and approval submits from my manufacturers. My home was now my main office space and showroom to work from. As my business started to grow, the next step was hiring an assistant to help manage the work load, and trying to set some boundaries separating work from home life. As the middle of the second year of the pandemic came around, that feeling of being stir crazy set in. It felt like the movie “Groundhog Day”, the same routine every day within the same walls every day. I needed to allow myself a get-away for my own mental sanity. I began to understand that I really could work remotely from almost any location if I gave it a bit of planning. This allowed me to improve my work from home situation so that I didn’t feel trapped within the 4 walls of my home. I literally could have a work from anywhere outlook. This leads me to my most recent work retreat, Playa del Carmen and Playacar, a beautiful tropical beach get away to escape a cold and dreary New England winter. Temperatures were forecast to be in the eighties so I packed accordingly but left plenty of room in my suitcase to shop for fun new trending looks from the beaches of Mexico! Upon arriving to my all inclusive resort and unpacking, I walked down the path to see the beach. I’ve never seen waters so turquoise! This was going to be a beautiful week to mentally cleanse, refresh my soul, go hiking and boating, explore and yes, work. While there, with my business hat on, it was a perfect time to also see what was trending in the world of beach fashion. Yes, there is such a thing. Trends happen even in beach wear from colors and details, to fabrics and prints so let’s take a look at some of the highlights of the week.If you just can’t get enough of bright colors, then Mexico is the place for you. Color abounds everywhere! You may think it a bit odd to have layering items here in this warm weather tropical getaway, but it can get a bit chilly in the evenings. A few items for layering like sweater knit ponchos and lightweight long sleeve sweaters are great for cool evenings. Chunky colorful floral and sand dollar embroideries add a whimsical touch.
- Colors palettes vary from crisp summer whites to natural earth tones to vibrant Mexican jewel tones.
- The versatility of items that can work as both beach cover-up or ready to wear dressing. This makes packing a breeze when clothing can do double duty.
- Colorful accents to express a beachy vibe.
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