Green Steps to Engage Hispanic Businesses and Consumers
Two keys to online engagement with Hispanic America
The American Hispanic community leads the nation in their dependence upon cell phones access to the Internet. 60% of Hispanics are “cell-mostly internet users.” This level of engagement is twice the level within white America. The online communication path to the Hispanic community is through their smart phones.
A business’s smart phone app is the engagement path to the Hispanic community. Hispanics use their phones to search for businesses. The smart phone is their digital social path for sharing and receiving feedback from their network of friends and influence leaders. Social responsibility and human health issues like air pollution is very much part of their digital conversation including the sharing of their insights and experiences on social and environmental business practices with companies. Importantly, they use their cell phones to solicit involvement on social and environmental issues from their online network.
Every business that targets and engages the Hispanic consumer must have a mobile app marketing path. A business mobile app is a path for engaging with Hispanic consumers on their issues of price, product quality, human health, social responsibility and environmental safety.
Three keys to attracting and aligning with Hispanic consumers are:
1) Having a business mobile app path of engagement
2) Practicing business best practices that address their social and environmental expectations and
3) Then engaging online through your mobile app with the Hispanic community on their social and environmental issues.
The environment is pervasive as it directly impacts consumers and businesses, so it’s important we incorporate best practices and stewardship.
Related articles:
The Hispanic Edge in Green Business
