Harnessing the Power of Infographics

Infographics

Benefits of an Infographic
The high viral factor of an infographic makes it a great opportunity to increase the brand awareness of your business and increase traffic to your website.

First, in a world where online publishing can go further than local print media, infographics provide you the possibility to take your brand where it could never have gone before. A key component is including an embed code that people can just copy for use in blogs and other sites, and a menu of social media sharing icons.

Once people are sharing your infographic these creates a series of backlinks to your site, which in turn increases the ranking of your site in search engines. Bloggers using your embed code to upload the infographic will create a backlink to your site. This type of organic back linking is powerful too to increase the SEO power of your site.

Costs of Creating Infographics
Unless you have a graphic designer in your staff, you will need to hire the services of a company or freelancer that is capable of producing infographic. Depending on the number of revisions and variations (e.g. a version in Spanish and a version in English), the cost of your infographic can range anywhere from $1,000 to $6,000.

One way to cut costs is that you provide your vendor, a predetermined list of facts/stats and references, if applicable. When using references make sure to double check whether those are the latest facts/stats.

Also, provide your vendor high-resolution images of your logo and other applicable elements that you would like him or her to use (e.g. your business mascot or photo of your spokesperson).

Takeaway Points

 

  • Design is a distinctive and valuable American asset and should be implemented within your business
  • People are hungry for facts and figures
  • Infographics present complex data and stats in a visual, attractive way
  • When properly implemented, infographics can increase your brand awareness and create more backlinks to your site
  • Invest time in gathering your assets for the infographic before contacting vendors

 

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