Here Are 3 Top Ways To Grow Your Small Business Green Sales
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3. Experiential
Touch, feel and smell are so much more powerful than words. Sales are directly linked to people experiencing your product. Think about show rooming. People still go to stores to touch, feel and experience a product.
Then they shop online for the best deal. What are your green product’s consumer experiences?
I recently visited a fantastic nursery using biodynamic farming practices and selling organic/native plants. How do they engage their customers? Their top visual display is a floor display of baby chickens that are available for holding. How many parents do you think continue to shop at that nursery after their children held a chick? That is selling through consumer experience!
Be the “est”
If you want to sell more then your product needs to be “est.” As in the best. Or coolest. Greenest will work for the 20% of consumers who buy mostly green products. If your green product is the sexiest then you will print money, HaHa! Oh yeah, funniest sells too.
Takeaway:
The key lesson is to get away from technically describing who you are and your product. For example, horsepower sells. Do you think it was a coincidence that Telsa is gaining fantastic, and free, PR from road tests showing Tesla cars smoking V-8 performance cars in 0-60 runs?
Heck no. Tesla has won branding as the “fastest.”
Get “est.” Grow green sales. Make a difference in top line revenue growth and the world!
Related articles:
5 Steps to Winning a Green Supply Chain Contract
Green Steps to Engage Hispanic Businesses and Consumers
What Does Corporate Social Responsibility Mean for Business?
