How to Use Product Targeting to Determine the Right Channel Mix
So, surprise No. 1: Smoothies and green salads account for half the profits. Burgersthe core productonly make up 25 percent of the profits.
To determine the primary and secondary targets, we look again at the products consumed. We see:
Interesting surprise No. 2: Women, who make up 48 percent of the revenues, seem to love green salads and smoothies. Not surprisingly, men consume double cheeseburgers.
