How to Use Product Targeting to Determine the Right Channel Mix
The pattern emerges more clearly as we look at profits:
Women represent 64 percent of the profits; men represent 36 percent, turning the usual profile around. Then, as we examine age distribution, we see:
So a picture emerges: lots of middle aged women having tons of smoothies and green salads followed by traditional men having double burgers. And, our biggest seller, large Cokes represents 14 percent of the profits.
