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Sales Tips For Hard Times

by Jaime Hernandez

Car showroom

6. Stay Positive
Keep the newspaper and television news out of your business and do not engage in conversations with anyone on your team about the economy or about how bad things are. Every day, focus on what can be done and not what cannot be done.

7. Short Term Focus, Long Term Planning
It is critical to focus on the current situation and make sure you optimize as much business as you can now. However, it is important to remember that this difficult economic situation is temporary, just like the boom economy was. Never forget the fundamentals of selling Value and Creating Clients to develop customer loyalty for the future.

8. Keep The Store Perfect
More than ever, the competition is going to be tougher and clients will be able to take more care in their decision of what to buy, where they buy, and from whom.

    • Take amazing care of your business appearance every day.
    • Make sure your display is impeccably clean.
    • Rotate your displays at least every 2 days.
    • Make sure you team comes to work well presented and groomed.
    • Keep your work areas tidy.

9. Product Knowledge
More demanding customers will have more time to research what you sell. Make sure your team is prepared.

    • Plan weekly training for all of your sales team around everything you sell.
    • Make sure your sales team reviews competitive information on a weekly basis.
    • Make sure each sales team member has updated marketing and sales information.

10. Use Your Web Site
When was the last time you updated your Web site? Most businesses report that more than half of customers are using the internet as a means to help them make their purchase decisions.

    • How quickly do you respond to your leads that come from your website? The most important key performance indicator for success with an Internet lead is response time. The goal is to respond to a customer inquiry while your lead is still at their computer.
    • Make sure your current advertising promotions show up on your site.
    • On every form of marketing material you use, clearly list your Web address. You want to drive more traffic to your site.

 

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