Be Consistent
Once the brand is determined, your consistency will begin to play a major role on its reach.
Because of the many social media marketing opportunities available for businesses, the main goal at this point is to be consistent throughout the outlets you decide to use. Your Facebook, You Tube, Vine or Google+ presence should all resemble the same theme and concept of your business, including logos, tag lines, colors and content.
Being consistent with your brand sounds easy and logical. However, given the speed at which technology and social media move, it can easily get away from you if you get complacent or lazy.
I have a few logos designed for “Q Movements” for variety, but they all exhibit the same essence of the brand. My social media outlets are consistent with my website, which are in line with my print media and merchandise.
Consistency may sound boring but I assure you it’s fundamental to attracting your target market. As a result, I encourage continuous creativity within your brand so neither you nor your clients get bored and fade away.
Live It
Branding is an extension of your business and you.
As a health coach, my life is centered on making healthy choices for myself with regard to fitness, nutrition and spirituality on the web as well as off. Therefore you could say I am always working. I enjoy wearing my merchandise and sharing information about my services with potential clients at the grocery store, church or whenever the opportunity presents itself.
Authenticity is essential in creating a successful lasting brand. Consumers know they have many choices and understand the value their loyalty adds to a brand. Consequently, fully living and embodying your brand can yield high returns for your business.
Branding was a great overall personal and business learning experience for me.
I’m sure I’ll need to modify and tweak aspects of the brand as social media changes and my business evolves. In the meantime, having an awareness of these simple tips can also get your business in the marketing game and on the same playing field with brands like Nike and Apple.
And if I play the game right, a new generation may be begging their parents for “Q Movements” products and services.
Related articles:
Branding: If You Build It, Will They Come?
