Small Business Building the Better Marketing Mousetrap

by Marcelo Salup

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A simplistic way to look at that is a chart like this:

This one would indicate that a large percentage of your buyers (50%) come from people who are either neutral to the category or not very brand loyal.

There are, however, many ways to slice the data, all of them customized to your product or service. We’ll be looking at those too, in other articles.

In the meantime three thoughts:

  1. So what?
  2. Who cares?
  3. Every successful strategy needs to be custom-made

Next article: realistic strategies for small and medium-sized businesses.

Related artiicles:

8 Components of Successful Small Business Marketing Plan

Developing a Marketing Plan? Always Remember the Customer

Building the Case for Video Marketing