The Business Balancing Act
Managing sales is a balancing act to protect your brand and cash flow.
Rapid growth is a welcome addition to any business, but at the same time, unmanaged growth can be detrimental to a companys quality and brand reputation. Balance your sales growth with your ability to deliver to protect your brand for the long-term. A growing business is a delicate ecosystem that must be maintained to safeguard the company’s brand and future. As the business owner, it’s your responsibility to keep the balancing act in check:- As the FlowFirst management model explains, the three flows of sales, operations, and finance must maintain a balance to protect the company’s tiate goal: cash flow.
- If sales outpace operations or finance, the business puts it ability to deliver to customer expectations (and to profit from that delivery) in jeopardy.
- The right people and processes can facilitate communication and ensure that the balancing act maintains a healthy equilibrium.
- Sales flow
- Operational flow
- Financial flow, as designated by the FlowFirst management model.