The Electronic Coupon- Technology Goes Local
Vendor examples:
Dealsavers uses both, email and newspapers to deliver its coupons
Amazon Local is delivered only via email
Who should use massive electronic coupons?
The answer is just about everyone can use MECs to introduce a product, boost sales tactically and develop a database.
While most businesses are local, there are even provisions for national and/or regional clients and you can select different locations.
Bottom line: Massive Electronic Coupons are a great way to create an instant boost in sales, reach a huge number of people who are more interested than most in receiving your offer and create instant sales if you have a plan in place to take advantage of the traffic generated by your loss leaders.
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