The Ten Commandments of Public Speaking for Small Business Owners
Persuasive communication is the single most important tool needed to climb the corporate ladder of success.
While climbing in Alaska in 2013 with 10 others, it reignited my passion and sense of purpose. I decided then and there to form a consulting practice and help others achieve success by teaching them to communicate passionately and persuasively. I remind clients and Latino small business owners all the time: “Persuasive communication is the single most important tool needed to climb the corporate ladder of success.” But, like mountaineering, it takes a certain mindset:- Set a goal
- Take one step at a time.- No shortcuts to the top.
- You can’t do it alone. – It takes a team
- Primacy recency effect
- Emotion precedes reason
- Speak with conviction
- Body language
- Minimize the distance
- The “Rule of 3”
- The speaker punctuates
- The power of the pause
- Leverage visuals
Effective Small Business Holiday Marketing and Communications