Three Keys To Winning Explosive Green Sales Growth
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Sales messaging template that sells
I use email best practices for insights on how to develop effective sales messaging. Think about the challenge to craft an email that is actually opened. Then there is the challenge of gaining a response to an email. Professionals who can create effective emails are sales super stars!
The following is an email template I love:
Headline:
Exciting subject line. Emphasis on the word “exciting.” Your green product description needs to emotionally connect with, and excite, a customer.
Enticing Offer:
A product has to have a motivating reasons for a consumer to buy it. Emphasis on motivating. What about your green product will move the customer from interest to “I have to have this!” Is it a bargain or special price offer? Will it win the customer positive recognition from their peers?
Personal Connection:
Use a conversational tone. Align, don’t preach or point fingers. No big words or acronyms. Your tone needs to align with their personal journey toward feeling great about themselves.
Proof:
Provide the customer with an example of a business or person like them that has purchased your green product and loves it. Testimonials are like chocolate donuts. Hard to resist, haha!
Keep It Simple:
I love you. Three words. Maybe the most powerful three words in life. Do you ever say those words and not expect some type of reaction? Preaching to the choir, sustainability professionals just have too much to say. We know so much and we have great insights. But not for sales. Think Twitter. If you can say it in 140 characters then you have said a lot! Miller Brewery achieved the second largest beer product sales volume when they launched Miller Lite with just these four words, “Taste better, less filling.”
Related articles:
5 Steps to Winning a Green Supply Chain Contract
