3 Actions to Win Millennial Customers
How being cool wins millennial customers


Editor’s note: this is part 2 of 2 on winning the millennial generation as small business customers. Part one: Win Millennial Customers by Being Cool with a Purpose 

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool.

The first of this two-part article series profiled the foundations for being cool. To be cool a business must be authentic, purposeful and embracing of diversity.

This second article outlines three action items your business can implement that will increase your coolness and win millennial generation customers.


  1. Create experiences


The millennial generation seeks experiences over stuff. “Supersize me” is not cool. The Apple store is cool. What’s the difference?

The millennial generation considers selling cheap or unhealthy stuff at promotional prices to be an ignorant marketing strategy because it does not consider the impacts upon people and the environment. So McDonald’s is not even in this generation’s list of top ten restaurants.

An Apple store is cool because it allows people to play with and experience the technology. It is cool because it enables the millennial generation’s parents to stay current on technology through the Genius Bar and One-On-One training. It is cool because store work associates represent the diversity of the millennial generation.

One easy path for creating an experience that will engage millennials is to help them generate a selfie photo. Fifty-five percent of millennials have posted a selfie online. Create selfie opportunities for the millennial generation and watch the online awareness of your business soar!



  1. Videos go viral


This generation grew up with YouTube. They almost all carry a smartphone that can record a video and then seamlessly post it across social media. Video is their coolest messaging path.

Every business must have a strategy for producing and posting videos because 84% of millennials report that content on a company’s website has at least some influence on what they buy. Chipotle is a best in class example. Their videos have gone viral with millions of views.

They don’t show burritos. They use animated video with engaging music to tell a cool story around the sustainable sourcing of foods and what this means to farmers, animals and the environment. For a generation raised on Toy Story this series of videos by Chipotle is very cool.




When Is the Best Time to Quit Your Job? 8 Considerations

When Is the Best Time to Quit Your Job? 8 Considerations

It's also essential to evaluate your situation, consider the impact on your career, and plan accordingly With many going through work burnout and so much fear around finding a new job, you might be wondering when the best time is to quit a job you hate. Truth is, the...

3 Tips To Keep People Engaged on Conference Calls

3 Tips To Keep People Engaged on Conference Calls

Time to change the "boring conference call", don't assume all conference calls have to be tedious and mundane. Conference calls are a way of life for most businesses. While convenient, they can be dreadfully boring and uninspiring.  Remember that all communication is...

Review is Critical to Small Business Success- 3 Recommendations

Review is Critical to Small Business Success- 3 Recommendations

Don't underestimate the critical process of review as it will align management to position your business for success.   Core to management and the success of any business is to establish benchmarks and map progress within predetermined periods of time. Here are...


Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

avatar for Mara KolesasMara Kolesas

Mara Kolesas, Ph.D., is a style with subst...

How to Dress for the 2020 Holidays






Another Latina Small Business Recipe for Success

Another Latina Small Business Recipe for Success

Lilia Rojas Latina entrepreneur and owner of La Flor de Jalisco bakery has achieved success   Lilia Rojas takes an almost literal approach to running her business: the positive meaning of having her cake and eating it to. Perhaps that’s why her 14-year-old...






Work, Life & Culture


Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest