3 Actions to Win Millennial Customers
- Mobile is cool
Eighty percent of millennials own a smartphone. One in five millennials are mobile-only internet users. Millennials are 262 percent more likely than the average shopper to be influenced by a smart-phone app. While their parents might have been the Pepsi generation the millennial generation is the mobile app generation.
The millennial generation loves mobile apps. Their three favorite apps are weather, games and social networking. The top three websites accessed from a smartphone by millennials are Google, Facebook and Yahoo. Their top in-store shopping activities using their smartphones are: price comparisons, taking a picture, reading product reviews and finding digital coupons.
Sixty-three percent of millennials post Facebook comments while shopping. To be cool your business must have a mobile strategy for engaging millennials. You must have your business and product information formatted for favorable viewing on a smartphone screen.
Having content that is easy to read and share via a smartphone is cool and the path to winning millennials as cusotmers.
Summary
Millennials are highly price sensitive. They started their careers during the Great Recession. Many carry college debt burdens. You can attract and win millennial generation customers through price promotions. But you cannot keep them as customers on price alone.
This generation was born into our national obesity and diabetes crisis. They were born into climate change. They embrace diversity in people and experiences. This generation is very purpose-aware and will punish companies that violate their sense of purpose and values.
This generation was born into the mobile and social media revolution. From pre-school through college they were fostered to collaborate. Technology now enables their collaboration in real time inside your business. What their network says about your business and products will define if you are cool and if they will shop with you.
Becoming cool with a purpose is the path to winning the millennial generation as customers. Chipotle gets it. McDonalds is still searching for their secret sauce. Apple gets it. Microsoft is trying. Tesla is definitely cool with a purpose but is way too expensive. They are planning product launches to align with the millennial generations search for businesses and products that align value with values. Your business must have this strategy too because in 2017 the millennial generation will replace the boomer generation as having the largest economic buying power in the United States.
Related articles:
Part one: Win Millennial Customers by Being Cool with a Purpose
Boomer vs. Millennial Tips on Hiring the Best
Millenial vs. Boomer Tips on Hiring the Best
Customer Satisfaction Pays Dividends
