Carlos E. Garcia, wasĀ born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively). Ā He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research. Ā Most recently Ā SVP at GfK: Knowledge Networks, where he headedĀ up their Hispanic research efforts.Ā He's gone full circle and now back at the helm of Garcia Research, a Hispanic market and Multicultural-focused research firm.
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