If there is anything a Hispanic business owner knows, it is that not...
Carlos Garcia
Carlos E. Garcia, was born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively). He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research. Most recently SVP at GfK: Knowledge Networks, where he headed up their Hispanic research efforts. He's gone full circle and now back at the helm of Garcia Research, a Hispanic market and Multicultural-focused research firm.
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Overcoming the Dread of Public Speaking- Nine Common Issues
People fear public speaking more than death. It’s true --crazy, but true....
Top 10 Marketing and Research Tips
Fundamental approaches for Hispanic businesses to engage Hispanic consumers....
Dan Guerrero — Helping Pixar Get Coco’s Culture Just Right
Coco, The Day of the Dead movie, the Latino nuances, the back story. Someone...
6 Lessons Learned From Managing Growth
Vacation tip: When you are an entrepreneur, you will never need a vacation more than you will as your company is growing, and it will never be harder to get away. Everyone looks to you. If you’re doing this as a couple, it may be even harder. And finding a trusted lieutenant you can leave in charge is tough. So if you do get away you’ll have to keep your trips short and check in frequently. Happily this is aided these days with smart phones and the internet, but that can mean you don’t really get away at all. I would recommend physically active vacations because while you are skiing or snorkeling or hiking in the mountains it is hard to think about anything other than what you are doing at that moment, and when you stop, you are so tired from your physical activity, you just relax.
Need a Professional? Who You Gonna Call?
The art of selecting and working with professionals of diverse disciplines can...
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