Cecilia Guerra, Author at Latin Business Today

Cecilia Guerra

Cecilia M. Guerra, Esq. was born and raised in Queens, NY. She is a first generation Honduran-American. A student of both parochial and NYC public schools, she went on to attend John Jay College of Criminal Justice- CUNY in New York City and is an alum of Hofstra University (Maurice A. Deane) School of Law School in Hempstead, NY. Cecilia's practice areas include intellectual property, entertainment, contracts, commercial leases, international trade/e-commerce, and transportation law. Currently, she is in-house counsel for Purolator International, Inc. an international logistics services company headquartered in Jericho, NY with 35 offices within the United States and handles the U.S. legal division.

What Product Strategy and Selection Means for Your Company?

Identifying products to sell is not as easy as many think. When a...

E-Commerce Marketing Basics in the Cyber World

A quick look at traditional vs. online tactics to drive sales For...

WHAT’S IN A [TRADEMARK] NAME?

A trademark name image or slogan represents a business on many levels; here...

Tale of Two Teachers- Latina finds inspiration

Lessons learned from her Grandma and Abraham Lincoln helped one Latina succeed...

Tale of Two Teachers- Latina finds inspiration

Lessons learned from her Grandma and Abraham Lincoln helped one Latina succeed...

Money

Inflation’s Impact on Small Businesses In an Uncertain Economy

Economy & Policy, Economy & Policy, Finance & Insurance, Funding, Money, National and Global, Taxes

Five ways to address operational changes All businesses are affected by an uncertain economy. Increases are only positive when they impact the bottom line. Small and medium size businesses often do not have the staying power to survive when one or more of the factors...

Talent/HR

6 Factors to Make Work Meaningful for Small Businesses

Leadership & Management, Leadership & Management, Performance, Productivity, Talent/HR, Talent/HR

Whether you're the employer or an employee, you need to put meaning into work. In the developed world in the 21st century, work has a strong emotional and social purpose. We use it to connect to our personal potential and to contribute to our wider society. And, yet...

Legal

The Protection of Consumers’ Online Privacy: A Revolution in Rights

Business News, Data & Security, Legal, National and Global, National and Global

The seven elements of the Consumer’s “Privacy Rights?” In our last article, we discussed the revolutionary changes in privacy law that have occurred in the last few years stemming from the advent of the European Data Protection Regulation (“GDPR”) and the recent...

Marketing

The Art of Marketing: The Client Is King

Business, Marketing, Marketing Strategy

Four key reasons you should always put the client first: The most important principle of any successful marketing and/or sales effort is this: The Client is King. All of the marketing channels, press, events, campaigns, advertisements and posts you’re churning out...

Strategy

Why You Should Always Be Anticipating Change

Business, Economy & Policy, National and Global, Operations, Productivity, Strategy

Here are four ideas to consider when you want to begin embracing an open-to-change mindset. As frequently as people report they want change, it’s more likely they find comfort in the status quo. This is true in both times of stability and times of turbulence, when...

The Protection of Consumers’ Online Privacy: A Revolution in Rights

Business News, Data & Security, Legal, National and Global, National and Global

Inflation’s Impact on Small Businesses In an Uncertain Economy

Economy & Policy, Economy & Policy, Finance & Insurance, Funding, Money, National and Global, Taxes

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Here's a round up of Thanksgiving ideas to make your Thanksgiving a Latino Thanksgiving 1. American Latinos have a very different relationship to Thanksgiving because of their unique history. No Spanish speaking countries celebrate this holiday because they weren’t...

My Unusual Path to Launch a New Business

Hispanic Businesses

Understanding the value of stepping away from a large corporation to build my Hispanic business This is my entrepreneurial story. Like many Hispanic businesspeople Fortune 500 companies are great to work with until they interfere with your core values. That's the...

Latin Biz Today Salutes Our Veterans

Inspirational Latinos

Many Hispanic veterans played a vital role in protecting democracy and keeping our nation safe Today we honor veterans and active duty military personnel for their sacrifices and contributions to keeping the world safe. Here are several examples of Hispanic veterans...

Fashion

Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]

Business, Fashion, Latino Perspectives, Latino Perspectives

Learn the fundamentals and put the time and work in to learn as much about the position you want Entry level jobs in the fashion industry may not be glamorous but they are incredible opportunities to learn the foundation of careers in fashion. There are many different...

Food

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Music

The Joy of Puerto Rico’s Extended Christmas Season

Culture, Music, Work, Life & Culture

The festivities not only celebrate the island's history and religious heritage but also embody the resilience and joy of its Latino people. Puerto Rico, a land of vibrant traditions and lively celebrations, takes pride in having the world's longest holiday season. The...

Sports

Who Facilitates the Deals for Celebrities & Sports Stars?

Business, Business News, Legal, News, Sales & Media, Sports

Multifaceted business agreements require in depth knowledge of law, negotiation and the business opportunity at hand. The alarm goes off at 5:45 and he heads to the gym. Calls start at 7:30. One of the smartest guys I have ever met doesn’t cheat the game of life or...

Innovation

The Protection of Consumers’ Online Privacy: A Revolution in Rights

Business News, Data & Security, Legal, National and Global, National and Global

Work, Life & Culture

The Joy of Puerto Rico’s Extended Christmas Season

Culture, Music, Work, Life & Culture

Culture

The Joy of Puerto Rico’s Extended Christmas Season

Culture, Music, Work, Life & Culture

Health & Fitness

Harmonizing Health, The Power of Sound Healing [Video]

Cultura, Culture, Health & Fitness, Travel & Destination, Wellness, Work, Life & Culture

The harmonious vibrations of sound healing have the potential to revolutionize In a world increasingly consumed by the fast-paced demands of modern life, the search for holistic and natural healing methods has gained momentum. One such method that has been attracting...

Travel & Destinations

Harmonizing Health, The Power of Sound Healing [Video]

Cultura, Culture, Health & Fitness, Travel & Destination, Wellness, Work, Life & Culture

Personal Blogs

The Everyday Uses of Geometry In a Latina’s Fashion Business [Video]

Channels, Fashion, Tendencia, Tina Trevino's Entrepreneurial Journey, Work, Life & Culture

How Does Geometry Inspire Fashion Design? If you saw the words Fashion and Geometry together in a sentence, would you think that they have anything in common? Math and Geometry have earned a widespread misconception that they are not used in creative fields. The truth...

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