Lisa Kaslyn, Author at Latin Business Today

Lisa Kaslyn

Lisa Kaslyn has served as communications counselor to business leaders and executives at both small and large corporations, including Autism on the Seas, Barnes & Noble, Canon USA, ExpertFlyer, GettingHired.com, Kraft, Kodak, and Nielsen, among others. A former PR & Executive Communications lead for IBM, Lisa Kaslyn has worked with high level executives to help them define their message, develop compelling presentations and ensure delivery is passionate, relevant and engaging. Lisa is also a business writer and frequent speaker on a broad range of trends related to public relations and marketing communications in a search and social world. Her company, Prosper Communications, specializes in integrated search optimized communications, including PR, Social Media, Blogging, Video and other SEO and traditional Content Development strategies. ProsperComm.com Website

Up Periscope! A View on Live Streaming Social Video

Live Streaming Mobile Platform Opens New Doors for Socializing Events and...

Retargeting: a Second (Third, Fourth…) Shot at Your Target Market

Google and social media help recapture bouncers and skittish shoppers ...

Squirrely Communicators – The Sequel

3 core communications insights which can inhibit success I wrote an...

Building the Case for Video Marketing

5 Reasons You Should Use Video in Your Content Marketing Plan Marketing...

Is Your Content Marketing Getting Lost in Translation?

Before marketing content, businesses need to master the native languages of...

Is Your Digital Content King or Court Jester?

Content marketing and social media for small business why and how ...

Money

Inflation’s Impact on Small Businesses In an Uncertain Economy

Economy & Policy, Economy & Policy, Finance & Insurance, Funding, Money, National and Global, Taxes

Five ways to address operational changes All businesses are affected by an uncertain economy. Increases are only positive when they impact the bottom line. Small and medium size businesses often do not have the staying power to survive when one or more of the factors...

Talent/HR

6 Factors to Make Work Meaningful for Small Businesses

Leadership & Management, Leadership & Management, Performance, Productivity, Talent/HR, Talent/HR

Whether you're the employer or an employee, you need to put meaning into work. In the developed world in the 21st century, work has a strong emotional and social purpose. We use it to connect to our personal potential and to contribute to our wider society. And, yet...

Legal

Who Facilitates the Deals for Celebrities & Sports Stars?

Business, Business News, Legal, News, Sales & Media, Sports

Multifaceted business agreements require in depth knowledge of law, negotiation and the business opportunity at hand. The alarm goes off at 5:45 and he heads to the gym. Calls start at 7:30. One of the smartest guys I have ever met doesn’t cheat the game of life or...

Marketing

3 Tips on Social Networks Vital for Business

Business, Ideas, Marketing, Social Media

Social networks provide a wealth of information and the opportunity to extend your reach for very little financial investment. Your Activity in Social Networks Can Be Good for Your Business Whether by blogging, tweeting, posting, linking in or any of the other social...

Strategy

Why You Should Always Be Anticipating Change

Business, Economy & Policy, National and Global, Operations, Productivity, Strategy

Here are four ideas to consider when you want to begin embracing an open-to-change mindset. As frequently as people report they want change, it’s more likely they find comfort in the status quo. This is true in both times of stability and times of turbulence, when...

Inflation’s Impact on Small Businesses In an Uncertain Economy

Economy & Policy, Economy & Policy, Finance & Insurance, Funding, Money, National and Global, Taxes

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Here's a round up of Thanksgiving ideas to make your Thanksgiving a Latino Thanksgiving 1. American Latinos have a very different relationship to Thanksgiving because of their unique history. No Spanish speaking countries celebrate this holiday because they weren’t...

My Unusual Path to Launch a New Business

Hispanic Businesses

Understanding the value of stepping away from a large corporation to build my Hispanic business This is my entrepreneurial story. Like many Hispanic businesspeople Fortune 500 companies are great to work with until they interfere with your core values. That's the...

Latin Biz Today Salutes Our Veterans

Inspirational Latinos

Many Hispanic veterans played a vital role in protecting democracy and keeping our nation safe Today we honor veterans and active duty military personnel for their sacrifices and contributions to keeping the world safe. Here are several examples of Hispanic veterans...

Hispanic Roots and Designs on Chocolate

Channels, Entrepreneurs, Entrepreneurs, Food and Beverage, Hispanic Businesses, Inspirational Latinos, Work, Life & Culture

As a child in Honduras this Hispanic businesswoman was inspired by chocolate which has come back full circle Chocolate comes full circle via the heart and hands of Maribel Lieberman- a retrospective. For this Hispanic businesswoman the Mayans and Aztecs of South...

Fashion

Nancy Ortiz and Her Unconventional Path to a Fashion Career [Video]

Business, Fashion, Latino Perspectives, Latino Perspectives

Learn the fundamentals and put the time and work in to learn as much about the position you want Entry level jobs in the fashion industry may not be glamorous but they are incredible opportunities to learn the foundation of careers in fashion. There are many different...

Food

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Music

2023 Latin Biz Today Spectrum of Success Event…it’s a wrap! [Video]

Culture, Education, Food and Beverage, Latino Perspectives, Latino Perspectives, Marketing, Music, Music, New York, Video, Work, Life & Culture

Highlights from our 2023 Hispanic Heritage Month business networking event in partnership with Mercy University This year's line up line included: Great networking... Inspirational keynote: Our amazing advisory board member & Latin Biz Today Spectrum of Success...

Sports

Who Facilitates the Deals for Celebrities & Sports Stars?

Business, Business News, Legal, News, Sales & Media, Sports

Innovation

Need New Customers? 4 Options On Where To Find Them

Business, Data Analytics & Research, Marketing

Enriching your current data sources is a great way to better understand exactly who your best customer really is.

Work, Life & Culture

How to Avoid Burnout at Work and Through the Holidays- 5 Signs

Performance, Productivity, Wellness, Work, Life & Culture

Here are three steps to set your mind at ease Every year, the holidays transform our day-to-day lives. Many enjoy the newfound beauty and connection that the holidays can bring, while many others face an intense routine that leaves work piling up at the office on...

Culture

Five Ways to Make This Thanksgiving a Latino Thanksgiving

Culture, Food and Beverage, Latino Perspectives, Latino Perspectives, Work, Life & Culture

Health & Fitness

Harmonizing Health, The Power of Sound Healing [Video]

Cultura, Culture, Health & Fitness, Travel & Destination, Wellness, Work, Life & Culture

The harmonious vibrations of sound healing have the potential to revolutionize In a world increasingly consumed by the fast-paced demands of modern life, the search for holistic and natural healing methods has gained momentum. One such method that has been attracting...

Travel & Destinations

Harmonizing Health, The Power of Sound Healing [Video]

Cultura, Culture, Health & Fitness, Travel & Destination, Wellness, Work, Life & Culture

Personal Blogs

The Everyday Uses of Geometry In a Latina’s Fashion Business [Video]

Channels, Fashion, Tendencia, Tina Trevino's Entrepreneurial Journey, Work, Life & Culture

How Does Geometry Inspire Fashion Design? If you saw the words Fashion and Geometry together in a sentence, would you think that they have anything in common? Math and Geometry have earned a widespread misconception that they are not used in creative fields. The truth...

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