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Pablo Turletti is CEO & Founder of ROI Marketing Institute, leading organization in management and marketing efficiency and profitability. He has been trending topic in marketing hashtag on LinkedIn (19 million viewers), named Most Dynamic CEO by The CEO Magazine in 2020. Author, professor and speaker, Pablo has advised the European Union, the Italian, Spanish and German governments as well as companies like Heineken, Philips, Danone, Schweppes, and Chrysler, among others.