The way Irene B. Rosenfeld, CEO of KRAFT sees it:
“To build and sustain brands people love and trust, one must focus—not only on today but also on tomorrow. It’s not easy…but balancing the short and long term is key to delivering sustainable, profitable growth—growth that is good for our shareholders but also good for our consumers, our employees, our business partners, the communities where we live and work, and the planet we inhabit.”
There are tangible examples of this happening.
For example, I recently wrote for Opportunity Lives, about REDF, a non-profit based out of California that is working with members of the private sector to create employment opportunities for former drug addicts and those living in the streets.
As a result of this unique public-private partnership, thousands of people have been able to find work – and in the process regain a sense of dignity and purpose.
This redemption story is only possible thanks to the free market, capitalism and the beauty of the free enterprise system. This is a story worth repeating over and over. In time, more people will see just how indispensable the free enterprise system is for our democratic and free society.