Celebrities Endorse Small Brand Tequilas
Leveraging Celebrity Endorsements for Business Success
Latino business owners can continue the rich traditions of their ancestors by carrying and promoting small-batch tequilas. The following brands offer the highest quality, popularity and celebrity endorsements.
Cabo Wabo Tequila. Created by Van Halen front man Sammy Hagar, this tequila has won many tasting awards. The producer bottles blanco, reposado, añejo and extra añejo versions.
Margaritaville Tequila. Popularized in song by singer Jimmy Buffett, this tequila company offers blended versions and flavors.
El Grado Tequila Añejo. El Grado teamed with racecar driver Patrick Dempsey to promote the company that produces well-regarded blanco, reposado, and añejo tequilas.
Patrón Tequila Añejo. In addition to the classic silver and aged añejo versions, the company bottles several brands including tequilas blended with cocoa and coffee. Owned originally by Tequila Siete Leguas, brand rights were sold to Martin Crowley and John Paul DeJoria of Paul Mitchell products fame.
Tres Rios Tequila Añejo. Known for the agricultural product where three rivers converge, the brand launched sales at the South Beach Food & Wine Festival with help from Vince Neil, lead singer of Mötley Crüe.
Casa Noble Tequila. Legendary musician Carlos Santana owns part of this company that traces its roots to the late 1800s. The distiller produces silver, reposado and añejo versions and single-barrel specialties known for quality.
Tequila Reserva 1800 Silver. The company uses “Sopranos” star Michael Imperioli as their representative.
901 Silver Tequila. Justin Timberlake owns and fronts this brand of silver tequila.
Tequila Avion Silver. Doug Ellion, creator of the HBO series “Entourage,” promotes this product that the series actually uses in its story.
Don Eduardo Añejo. The company produces genuine 100 percent Blue Agave tequilas in blanco, reposado, and añejo versions that get many celebrity chef endorsements.
Voodo Tiki Platinum Tequila. The brand brings colorful bottling and quality flavors that create unique mixed drinks popular on the celebrity circuit.
Jose Cuervo Black Medallion Tequila. This mainstream producer deserves a mention because Jose Antonio de Cuervo became the first person granted license to produce tequila from the king of Spain in 1758.
Mexican influences include all areas of modern life, but classic customs and traditions play important roles in history. Tequila relates to all eating and dining traditions because the beverage has been one of Mexico’s greatest contributions to the world. All aspects of Mexican culture trace ties to some aspect of the industry, so modern entrepreneurs promote Latino history and culture by encouraging interest in tequila.
