Clean Energy Is Growing Businesses! How Can You Make It Work for Yours?

solar panels in the desert

America’s economy is back! Factories are running hard to keep up with demand. Restaurants are re-opening to cheerful diners. People are booking travel again.

But this is not a return to 2019. In just the last month ExxonMobile and Ford have disruptively changed how your business will get a loan and win customers. They are examples of how “going green builds business” has moved from a cliche to a business competitive reality for winning investments and sales in today’s post-Covid world.

Need Financing? Think ExxonMobile!

A corporate governance earthquake just shook ExxonMobile to its core. A majority of ExxonMobile investors just voted to place THREE strong sustainability advocates on its Board of Directors.

This ExxonMobile voter activism is a sea change example of how investors, and increasingly banks, assess capital risks. Major pension funds and investment companies like BlackRock now accept climate change as being real and an existential threat to human health. As a result, they are actively pushing carbon-centric companies like ExxonMobile to adopt a decarbonization business strategy and they are shifting more funds into organizations that deliver clean technology solutions. The ExxonMobile proxy vote was a thunderbolt investor activism statement that electric vehicles (EVs) fueled with zero emissions renewable energy will demolish oil’s market share because EVs and renewable electricity will win on both least cost and higher performance.

Investor ESG activism like what ExxonMobile experienced will impact your business. All of America’s largest banks now have position statements recognizing that climate change is real. What is changing is that they are now actively re-adjusting who they loan to and how much they loan based on a business’s green commitments and executions.

Think Your Conservative Consumers Won’t Buy Green? Think Again!

If you think Republican, conservative consumers will not buy green then think again. Roof top solar is a huge winner with Republican conservative homeowners here in California. They bought their systems to save money and as an act of freedom from their local electric monopoly. Then, I watched them buy electric cars because they could fuel them for free!

The just launched Ford F-150 Lighting all electric, full-size pick-up truck may be the sea changing green product that unites conservative and progressive consumers in their embrace of clean technologies.

“Less is more” was going green’s initial marketing mantra. It failed to win more than a niche market share. We are a “Super Size Me” consumer economy. The full sized, gas or diesel guzzling pick-up truck is a poster child example that America’s consumers want more, not less.

The Ford F-150 Lighting electric truck is America’s first “Super Sizer Me” green product. It will go faster and haul more than fossil fueled pick-up trucks while refueling at 75 cents per equivalent gallon cost. And if the electric monopolies that serve Ford F-150 Lighting owners don’t stand in the way, these Ford Lighting owners will race to buy rooftop solar so they can go faster, haul more and do it for free!

Green Builds Business, NOW!

When I first started coaching business owners on how to make money going green I was mostly working with pioneering business owners. No more! American businesses, from giant corporations to main street businesses, are going green because it wins customers and cuts costs.

If 10 years ago you knew the cloud was going to be what it is today, then how would you have shaped your business strategies? How much faster and more aggressively would you have invested in digital to find and win customers? How much would you have invested in brick and mortar compared to digital technologies?

Those are the questions your business must be asking itself now regarding clean technologies and sustainable business practices. Ten years from now green products will have dominant market size because they cost less and mean more to your customers. Green technologies and business practices will be as important to your business as the digital cloud is today.

Related content:

What’s Next?

A Change Is Gonna Come

Charting a New Course


3 Takeaways to Avoid Typical Hiring Mistakes

3 Takeaways to Avoid Typical Hiring Mistakes

New hire refresher course Editor's note: this is part one of a two part series. Recently, I helped a start-up client with the screening and interviewing process for a new hire. It was exciting for my client to be able to allocate for an additional staff member and at...

The 9 Rules to Help Any Exhibitor Succeed at a Trade Show

The 9 Rules to Help Any Exhibitor Succeed at a Trade Show

Helpful tips for entrepreneurs to navigate trade shows.   Exhibiting at any of the hundreds trade shows that take place in the US can be a challenge for any seasoned vendor. With all the planning that goes around it, it’s a wonder how many business owners feel...

Video Gallery

Johanna Godinez Latin Biz Today partner, International Yoga Day: Celebrating Unity and Wellness on June 21st
Modern version of Stoic philosopher Epictetus
A professional leads a cybersecurity training session for employees, emphasizing best practices. The photography captures the engagement of participants, showcasing the educational aspect of safeguard
Hispanic bearded male businessman trainer teaching coaching new recruitment African American female businesswoman employee in formal suit sitting studying learning company graph chart strategy
The presence of a robot using a computer. Office keyboard being typed on by machine. future IT group,.
Latino Streetwear Entrepreneur Latin Biz Today
Chef Lorena Garcia cooking with a wok
Latina Chef Loren Garcia


Which item currently represents the greatest hurdle in the growth of your business?(Required)

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy


Four Basic Principles for Raising Capital

Four Basic Principles for Raising Capital

Outside investors want to understand a business' strategy as well as its financial statements.   The need to raise capital from outside investors requires a great deal of preparation across multiple dimensions. Among many things, investors look to understand...









Work & Life


Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest