Creating Real Strategies for Small and Medium Sized Businesses

marketing strategies

.

 

2.  Improve your product  in areas which clients consider important but in which everyone is pretty much the same.

For example, 5 years ago, 0-60mph for a sports car was 5 seconds. It was the price of entry. Sports car buyers really care about that metric, so manufacturers began improving on it. Today, the POE is about 3.5 seconds, and any respectable sports sedan does 5.

On a more realistic bent: SouthMotors has Sunday hours for its service department. Any talk with any service client will quickly reveal that taking your car in for service is a major inconvenience. Having Sunday hours pays off handsomely in increased business for South.

However, make sure that the improvements are cost-efficient for you. Improving your turnaround time on taxes, for example, might require extra personnel but clients might only see a slight improvement and not want to pay for it.

Do your (math) homework

3.  Ruthlessly forget about everything else.

Edit it out. Dump it! If your clients don’t care about “fast turnaround” don’t flog it on them!

4.  Finally, if you have serious problems in areas about which clients do care about… fix them.

If you are a car dealer and do NOT have a shuttle… get one. Or do a deal with Uber. If you are a CPA and can’t deliver files ready to be printed in password protected emails… what exactly are you waiting for? An engraved invitation to the 21st Century?

As I mentioned previously… this grid will help you focus on the factors in which you excell and which clients care about, but it demands that you view your business objectively, coldly, and from the point of view of the consumer.

Next week, defining your target groups and the strategies needed to persuade them.

Related articles:

Part 1: Small Business Building the Better Marketing Mousetrap

8 Components of Successful Small Business Marketing Plan

A Total Marketing Strategy Targeting Market Segments

RELATED POSTS

How to Get Newsletter Readers Hitting “Open” Every Time

How to Get Newsletter Readers Hitting “Open” Every Time

12 steps to the Art of the Irresistible Monthly Newsletter Let’s take a break from the “convert” talk for a second and focus on building genuine connections through monthly newsletters your readers look forward to every month. After all, happy readers are more...

How Will AI Affect the Role of the Salesperson in Business?

How Will AI Affect the Role of the Salesperson in Business?

 5 ways it could it have an impact on Hispanic culture As a salesperson in the mid 1980’s in the automobile business there was great fear first that Car and Driver, Motor Trend, and Consumer Reports were going to provide the consumers with  too much information, and...

Women & Men, Career, Life & Their Choices

Women & Men, Career, Life & Their Choices

Tips and Observations, Inspired By "Makers: Women Who Make America" Watching a recent PBS broadcast "Makers: Women Who Make America" was a moving experience for me. Whew, I didn't realize how much time had gone by. Many of the stories and events described in the...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Talent/HR

Legal

Marketing

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest