Credit Card Reader Square en Español

Tools for Growth

While it’s easy to stop at the reader itself as one of the most disruptive technologies ever to hit the small-business universe, there are other equally important tools that give small-businesses a true edge over their competitors, including:

Analytics—Square provides its clients with comprehensive analytics that allow them to truly understand their businesses. From the type of merchandise sold to peak hours and many other metrics in between, Square analytics allow owners to track their businesses continuously and improve them.

Square Market—This is an online marketplace where business owners can sell directly to consumers and expand their reach.

The Bottom Line

In addition to the obvious advantages of accepting credit cards, there are several key lessons for small and medium-sized businesses to adopt the Square technology:

• The importance of doing things well: Square opted to go beyond usual superficial translations. The company looked at the entire experience from the point of view of its users and made sure that all of the pieces were well executed.
• Understanding its core mission: Square also doesn’t define itself as being in the business of letting small businesses accept credit cards. It’s in the business of lowering barriers. The reader is the first step, and the analytics and the Square Market only further that mission.
• Speed to market: A core team of five people (Square currently has about 800 employees) basically developed and brought the Spanish-language product to market.
• Customer experience: The look and feel of the reader, the software and the user interface make the customer experience—from both merchant and customer perspectives—pleasant and easy.

 

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Although Square can be used in a wide variety of situations, it’s currently—and largely—perceived as a tool for small and medium-sized businesses, it. And now, with Spanish-language localization, it’s become just that much more valuable to those clients.

Some other articles by Marcelo:

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Hispanic Business Spectrum of Food Companies- Part 2

Hispanic Businesses and the Food Industry- Part 1

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