Finding the Right Data Resource: Asking the Important Questions
A quick guide to securing the right data resource
Securing the right resource to help you make the case for data or help you with the tasks associated with showing value can be a daunting task. Here’s a quick guide to:- The deliverables you might need
- The kinds of resources available for each
- Key questions you might ask to ensure you’ve got the right team
- Data strategy for the entire program designed to give you a roadmap for where you would like to be when your program is complete
- Data audit to assess baseline data situation and describe tasks to fill in the gaps from where you are to where you want to be
- Data pilot to prove capability and use of data. This deliverable is usually part of an analytics or business intelligence project
- Ongoing maintenance of your data
- What expertise do they have in developing data strategies for firms?
- Who on their team is qualified for this assignment?
- How do they approach building a strategy?
- What is their overall philosophy about helping to implement a strategy once delivered?
- Why is this consultant considered an expert in your field?
- What kinds of work has he/she done that is verifiable?
- What do those who have used his/her services say about the engagement?
- What in the consultant’s background can be helpful to your situation?
- What kinds of database audits have you done previously for companies in my industry or size?
- What services do you offer for helping with designing the overall database environment?
- What references do you have in my industry or with my size company?
- How is your offering implemented? On premise? In the cloud?
- How does your service differ from a totally outsourced capability?
- In what areas of database marketing do you specialize – sales to marketing connections, marketing web, lead generation, etc.
- Who would be responsible for my installation?
- What references do you have within my industry? With my size company?