Welcome to the premiere issue of LatinBusinessToday.com.
- Have our customer needs changed due to economic or lifecycle change?
- Is there a new cheaper, faster, nicer alternative to your product?
- Is there a new distribution channel that you are not present in?
Other? (I always use the 4P’s as a guide to what type of questions may be relevant for a particular industry or product category).
- It does not matter if you are a small, medium or Fortune 100 business. According to a recent IBM Software (IBM: Bringing Science to the Art of Marketing, February 2011- ibm.com/csuite) survey, 88 percent of CEOs say that getting closer to the customer is a top priority. And yet, only six percent of marketers rate their online and digital marketing capabilities as “excellent.” That’s almost 9 of every 10 “big bosses” surveyed.I purposely chose this survey on digital and online customer relationship engagement from the thousands out there for a reason. As my grandma always said, “Dios aprieta pero no ahorca.”