Keys to Developing an Essential Small Business Marketing Plan
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Social media made simple
Social networking can seem overwhelming at first.
Whichever social networking tool you try, use these tips to maximize your efforts:
- Link your social networking profile/s to your business’s website.
- Don’t be too promotional. If all you do is post or tweet about your newest projects, people will start to tune you out. Be helpful and share things you think are interesting.
- Be real. Social networking isn’t about a fake corporate image; it’s a way to let the “real you” show through. As an entrepreneur, the personal touch you bring to your business is one of your core advantages—so let it shine in your social networking efforts.
- Try them all. Give each of the big social networking sites a chance. Set up profiles, then spend half an hour a day on each.
- Use tools. Do an Internet search for Facebook, Twitter or LinkedIn tools and you’ll find lots of applications that can streamline your social networking and save you time.
- Know your goals. Set measurable goals and track your results from the sites. You’ll soon find out which social networking tools give you the best return on investment.
This series ongoing series handbook prepared by Marjorie Weber was prepared will also be part of the Miami Bayside Foundation to qualify small business owners for the Miami Bayside Foundation loan program.
Handbook series Small Business Start Up
Part 1: Small Business Start Ups Making It Legal; Part 2: Small Business Start Up Capital Access Primer and Key Steps ; Part 3: Definitive Steps to Create the Optimal Small Business Growth Team Part 4: Once You Have the Dream Team, It’s About Employee Retention, Part 5: Delegating Responsibilities Policies and Procedures – Letting Go Part 6: Breaking Down the Set Up of Small Business Financial Records Part 7: Three Best Bet Picks for Small Business Accounting Software Part 8: To Lease or To Buy? Issues Relating To Both In Today’s Market part 1 Part 9 Decided on a Business Lease? 20 Lease Provisions Part 10 What Small Business Contracts Are Required and Who Reviews? Part 11 What are the most serious small business risk and coverage issues? Part 12: Keeping Sightlines on Specific Small Business Target Markets Part 13: Small Business Targeting and Related Branding Components
Related articles:
Keeping Sightlines on Specific Small Business Target Markets
Small Business Targeting and Related Branding Components
