.
5. Let Automation Work for You
Automation can help your team of 1-2 seem like a team of 30. Many tools offer automated workflows that will trigger actions when a customer or prospect completes a certain activity – say signing up for your newsletter or downloading a piece of gated content from your website.
Automation can be especially helpful when it comes to content sourcing (check out tools like Quuu, Flipboard and even Google Alerts), social media management (Buffer and Hootsuite) and email and drip campaigns (Drip, Customer.io, ConvertKit). Any tools you put in place should help free up time that you can focus on other key needs.
6. Don’t Be an Island
What good is all the great content and resources you’re creating if no one in the company knows they’re available? Don’t be shy, ask colleagues and other teammates to help get the word out!
A quick retweet, share or like only takes a few seconds and can go a long way in amplifying your efforts. Give others a quick heads up when there’s new content to promote or a great brand mention to share.
7. Avoid the ‘Set It and Forget It’ Approach
Constantly look at your metrics to see what’s working (hint: do more of this!) and what can be adjusted. The ‘set it and forget it’ only works with slow cookers 🙂
Lean on the data to make informed, objective decisions. You want to be sure your time and resources are being spent wisely. If the goal is boost traffic, frequently check Google Analytics to see what sources and pages are performing best.
Impact of social?
Track activity on your social media posts. Lead gen? Keep a pulse on conversions and click through rate from any paid media to make sure dollars are being spent effectively.
No matter how scrappy you may be, it’s almost impossible for a one-person marketing team to do everything really well. Be focused and know your strengths. Be realistic and constantly evaluate what’s working and what’s not. Look for ways to extend, amplify and scale your efforts so you can work smarter, not harder.
With a lean set of resources, invest your time and energy on the activities that will have the biggest impact on your business today. Here’s to the scrappy one-person marketing team!
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