Lean and Mean: 7 Rules for a Scrappy One-Person Marketing Team

small business scrappy marketing

.

 

5.  Let Automation Work for You

Automation can help your team of 1-2 seem like a team of 30. Many tools offer automated workflows that will trigger actions when a customer or prospect completes a certain activity – say signing up for your newsletter or downloading a piece of gated content from your website.

Automation can be especially helpful when it comes to content sourcing (check out tools like Quuu, Flipboard and even Google Alerts), social media management (Buffer and Hootsuite) and email and drip campaigns (Drip, Customer.io, ConvertKit). Any tools you put in place should help free up time that you can focus on other key needs.

6.  Don’t Be an Island

What good is all the great content and resources you’re creating if no one in the company knows they’re available? Don’t be shy, ask colleagues and other teammates to help get the word out!

A quick retweet, share or like only takes a few seconds and can go a long way in amplifying your efforts. Give others a quick heads up when there’s new content to promote or a great brand mention to share.

7.  Avoid the ‘Set It and Forget It’ Approach

Constantly look at your metrics to see what’s working (hint: do more of this!) and what can be adjusted. The ‘set it and forget it’ only works with slow cookers 🙂

Lean on the data to make informed, objective decisions. You want to be sure your time and resources are being spent wisely. If the goal is boost traffic, frequently check Google Analytics to see what sources and pages are performing best.

Impact of social?

Track activity on your social media posts. Lead gen? Keep a pulse on conversions and click through rate from any paid media to make sure dollars are being spent effectively.  

No matter how scrappy you may be, it’s almost impossible for a one-person marketing team to do everything really well. Be focused and know your strengths. Be realistic and constantly evaluate what’s working and what’s not. Look for ways to extend, amplify and scale your efforts so you can work smarter, not harder.  

With a lean set of resources, invest your time and energy on the activities that will have the biggest impact on your business today. Here’s to the scrappy one-person marketing team!  

Related articles:

Limited Budget Marketing Essentials

8 Components of Successful Small Business Marketing Plan

Top 10 Marketing Pitfalls

RELATED POSTS

How to Get Newsletter Readers Hitting “Open” Every Time

How to Get Newsletter Readers Hitting “Open” Every Time

12 steps to the Art of the Irresistible Monthly Newsletter Let’s take a break from the “convert” talk for a second and focus on building genuine connections through monthly newsletters your readers look forward to every month. After all, happy readers are more...

How Will AI Affect the Role of the Salesperson in Business?

How Will AI Affect the Role of the Salesperson in Business?

 5 ways it could it have an impact on Hispanic culture As a salesperson in the mid 1980’s in the automobile business there was great fear first that Car and Driver, Motor Trend, and Consumer Reports were going to provide the consumers with  too much information, and...

Women & Men, Career, Life & Their Choices

Women & Men, Career, Life & Their Choices

Tips and Observations, Inspired By "Makers: Women Who Make America" Watching a recent PBS broadcast "Makers: Women Who Make America" was a moving experience for me. Whew, I didn't realize how much time had gone by. Many of the stories and events described in the...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

avatar for Carol SmithCarol Smith

Carol Smith is a past president of the Le...

Dr. Ethel Percy Andrus, Founder AARP

Innovation & Strategy

Money

Talent/HR

Legal

Marketing

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest