Making a Plan to Demonstrate Your Business on the Web [Video]
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5. Risk Free trials
Whenever possible, let the potential customer try what you have to offer for 1 week, 30 days or for FREE, with any questions. This will truly help them experience what you have to offer and allow them to make their decision.
6. No hassle return policy
Companies like Zappos and Nordstrom’s have become famous for this. Sure it might appear to be expensive, but it has helped millions of their customer make the decision to buy and as result helped their business. Is this possible in your business?
Before the internet, consumers were able to try what they wanted to buy. They were presented with evidence that they would be satisfied with what was being offered.
If you were buying shoes, you would try them on. Zappos solved this with a no hassle guarantee.
If you were buying a device that played music, there were sound rooms to test them out. Apple had hundreds of ways to watch and listen how their first iPods worked.
A financial company would provide you with reports proving they would take care of you investments and help you get to retirement. Today there are services that can provide millions of touch points and evidence by the handfuls to help you understand they should be considered.
Restaurants, hotels, and tour companies today have made the world easier to learn about by being active on places like Trip Advisor, which provides you with commentary from real people who post pictures and share their real stories. To-date, my Trip Advisor reviews have generated over 35,000 views to people all over the world who wanted to know what it might feel like to eat, stay, or experience what those locations have to offer. To learn how you might get more reviews
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Making Your Plan to Demonstrate Your Business on the Web
You do not have to get all of this handled all at once. Make a checklist of how you might get started demonstrating what you have to offer, and then just pick off one item at a time. If you are stuck with the right solution, email me directly with a subject line that says STUCK ON DEMO, and then a description of your challenge in the content section at jhernandez@sbcinc.info. I will respond for FREE with some suggestions to your challenge.
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