And this is not only for television. Ever since Paretto formulated his famous law, we can safely assume that most conducts essentially behave the same way. So, heavy Web surfers spend more time than casual users; heavy radio listeners do much more than light listeners, etc.
Equalization
Take a look at the Web, then. According to Nielsen, the average time spent per day hovers around 160 minutes or slightly less than three hours (Figure 3)
