Note To Small Business- Get Social or Get Left Behind

social media
Follow these steps to take advantage of social media’s myriad business benefits

 

There is ample evidence that things are changing and that the way business gets done will never be the same. Police now use crowd-sourcing to catch terrorists, and online communities, networks and shopping have become a way of life. But is your business up to the task; are you ready for social media and business?

A recent report from McKinsey Global Institute showed that although 70 percent of businesses are using social technologies, most businesses are not making effective use of them. They are failing to use peer-to-peer communications effectively, facilitate innovation or utilize market and client insights.

Small- and medium-sized businesses have a unique opportunity to use social tools to provide them with Web presence and enhance their brands well beyond what they might have been able to achieve using more traditional tools. But for this to happen, they need a strategy and the right resources to do this.

 

 

 

Steps to Successful Social

Often, the approach is to simply ask the youngest person on the team to set up and maintain a Twitter or Facebook account. Allowing an inexperienced individual to be the voice of your online brand is not always a wise strategy, unless that person really understands the business and is well versed in how to communicate about it.

The business leaders who succeed will be those with a plan for change that unleashes the creativity of their employees and their customers. The following are steps one can take on the journey to becoming a social business.

RELATED POSTS

How to Get Newsletter Readers Hitting “Open” Every Time

How to Get Newsletter Readers Hitting “Open” Every Time

12 steps to the Art of the Irresistible Monthly Newsletter Let’s take a break from the “convert” talk for a second and focus on building genuine connections through monthly newsletters your readers look forward to every month. After all, happy readers are more...

How Will AI Affect the Role of the Salesperson in Business?

How Will AI Affect the Role of the Salesperson in Business?

 5 ways it could it have an impact on Hispanic culture As a salesperson in the mid 1980’s in the automobile business there was great fear first that Car and Driver, Motor Trend, and Consumer Reports were going to provide the consumers with  too much information, and...

Women & Men, Career, Life & Their Choices

Women & Men, Career, Life & Their Choices

Tips and Observations, Inspired By "Makers: Women Who Make America" Watching a recent PBS broadcast "Makers: Women Who Make America" was a moving experience for me. Whew, I didn't realize how much time had gone by. Many of the stories and events described in the...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Talent/HR

Legal

Marketing

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest