Quick! Don’t Blink That Was A Micro-video

Showing off product and services

This example from Verve Coffee Roasters does a nice job at highlighting their product…and I’m sure it will leave you wanting a big cup of joe. How could you tap into these bite-sized videos to demo your products/services?

With more and more apps and services popping up in the micro-video space, it is likely we’re seeing just the beginning. Even a recent Forbes piece tagged micro-video as a trend to watch this coming year, highlighting it as one of the top seven social media marketing trends for 2014. And, with an estimated two-thirds of the world’s mobile data traffic to be video by 2017, it’s hard to think the micro-video wave will be going away anytime soon. Smartphones at the ready!

Have you experimented with Vine or Instagram video for your business? Have any favorite examples? I would love to hear your thoughts in the comments section below.

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