Sandy-NYC: To Run or Not to Run?

NYC Marathon
What can business learn about crisis communications from the cancellation of the NYC Marathon?

 

 

NYC Marathon

The world watched the U.S. East Coast last week as it braced for the most significant storm of the century – perhaps in history. Everyone was particularly focused on New York City even though the eye of the storm was expected to hit New Jersey. I happened to be in Europe during the impact of the storm and everywhere I went people inquired about New York City and my family and friends.

Why? New York City is one of the most visited cities in the world. It is familiar and beloved by people from all nations. And, many global elite athletes, their friends and families know that every first Sunday in November since 1970 it has held a foot race watched by the world – the New York City Marathon. What would happen this year? With the disastrous result of Hurricane Sandy, would the race occur? And more importantly, how would it impact the millions of people suffering without food, water, electricity or even housing as a result of the storm?

The Decision

Early in the week, the mayor insisted that the race would go on. He recalled the World Series after 9/11 and how it had boosted the spirits of New York City and the world. He thought about the economic impact to business people relying on the 50,000 athletes plus other visitors who would come to the city for the weekend. He thought about the runners themselves and how they had trained for months to achieve their personal goal. And, he thought of the charities that counted on the fund-raising runners. These were all good reasons to run the race.

RELATED POSTS

Hispanic Business Owner Blenlly Mena and Next Stop Vegan

Hispanic Business Owner Blenlly Mena and Next Stop Vegan

A New York City vegan take-out Hispanic restaurant serves Latin vegan food Blenlly Mena is a charmer.  Even over a zoom call you can feel her warmth and ebullience.  She’s also a smart hispanic businesswoman whose take-out restaurant Next Stop Vegan, which serves...

Sustainability: Ten Insights Grow Your Business

Sustainability: Ten Insights Grow Your Business

Earth Day 2024, sustainability good for the planet, businesses and future generations Sustainability is a multifaceted and dynamic concept that is essential for the health and longevity of our planet. It refers to the practices, strategies, and philosophies that aim...

Latinos Have Been Making An Environmental Impact

Latinos Have Been Making An Environmental Impact

As this Monday Earth Day, let's recognize some Hispanic pioneers and champions of sustainability change As the world deals with the pressing challenges of climate change and sustainability, Latino environmental activists are rising as champions of the earth. They...

Video Gallery

Modern version of Stoic philosopher Epictetus
A professional leads a cybersecurity training session for employees, emphasizing best practices. The photography captures the engagement of participants, showcasing the educational aspect of safeguard
Hispanic bearded male businessman trainer teaching coaching new recruitment African American female businesswoman employee in formal suit sitting studying learning company graph chart strategy
The presence of a robot using a computer. Office keyboard being typed on by machine. future IT group,.
Latino Streetwear Entrepreneur Latin Biz Today
Chef Lorena Garcia cooking with a wok
Latina Chef Loren Garcia
Latin Biz Today partner Johanna at the San Sebastián Festival

Polls

Which item currently represents the greatest hurdle in the growth of your business?(Required)

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Four Basic Principles for Raising Capital

Four Basic Principles for Raising Capital

Outside investors want to understand a business' strategy as well as its financial statements.   The need to raise capital from outside investors requires a great deal of preparation across multiple dimensions. Among many things, investors look to understand...

Talent/HR

Legal

Marketing

Culture

Fashion

Food

Music

Sports

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest