Six Steps For Growing Green Profits [Video]

small business sustainability green sales

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2.   Revenue Growth Best Practices.

Most small businesses cannot survive a price war. They must sell on value and values.

Here are four steps for creating a values based business culture that will attract and win customers:

Shape your business and products around customer focused purpose. What does your company do, and what does your product deliver, that fulfill a purpose that is important to a customer?

Successfully answer that question and you will have very loyal customers.

Align with the customer’s emotions. Are your customers searching for love, trust, joy, meaning or social engagement? Sustainability and authenticity are paths to building an emotional connection with a customer.

In today’s social media driven world transparency is the path to authenticity. Who you are and what your products represent is defined by what your customers and work associates post on social media. Transparency wins trust and trust wins customers.

Engagement is the key to growing sales.

Top down leadership is dead in this age of social media. Customers and work associates expect, and demand, engagement. This is not posting ads on social media.

It is engaging people on purposeful topics that enables them to express their opinion, and most importantly, for them to see your business act on their postings.

3.   Green Teams.

The use of green teams is proven to grow profits, improve work associate health and reduce environmental footprints.

Most especially with millennials. They expect their jobs to include their participation in corporate social responsibility.  Companies from Johnson & Johnson to Walmart have pioneered best practices for engaging work associates on projects that make money and a difference.

4.   Infrastructure Projects.

Buildings and vehicles are typically low hanging fruit for achieving cost reductions through deployment of proven sustainability best practices.

Identify and implement projects that reduce operating costs by reducing energy/water consumption or recycling/repurposing waste streams. Companies like Dupont and GM are saving hundreds of millions of dollars annually by recycling or repurposing their waste streams.

5.   CFO Engagement.

CFO engagement is vital to a company’s sustainability success.

Sustainability is often a new area of engagement for a CFO and their staff. Engage your company’s financial leadership in developing risk and financial performance metrics that align with the company’s progress toward increased use of sustainability best practices.

6.   Strategy Design. The companies that achieve the highest level of business success using sustainable best practices have one key common feature.

Their CEO is engaged. Their CEO has adopted purpose and sustainability as part of the business strategy.

Related articles:

Here Are 3 Top Ways To Grow Your Small Business Green Sales

Green Steps to Engage Hispanic Businesses and Consumers

Winning Customers In the American Food Revolution

Five Ways Smart Buildings Grow Profits

Sustainability Sells, Just Ask Walmart

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