Small Business, Holiday Time And Gratitude

• • “Know me” – now this can be tricky because the very thought of profiling these days conjures up all sorts of security violations. However, if I have chosen to do business with a company who cares enough to know what I buy and how I buy, I feel like I have the beginnings of a relationship and even a bit of a service commitment. Relationships are fragile, as we know, and they need nurturing – especially with customers who are the top revenue generators. They are spending a lot and want to be treated specially. Segmentation of your list, the use of loyalty programs and offers, and just a basic personalization of correspondence are all ways to make your clients feel special and to keep them coming back.

 

I am sure you can add your own ideas to this list. Meanwhile, I thank you all for reading my posts over the past few months and please write and let me know what you think. I wish all of you the very best holiday season and a healthy, prosperous 2013.

Other articles by Andrea:

Sandy-NYC: To Run or Not to Run?

Do You Know What Customers Want?

Confidence is Key for Women in Business

Developing a Relevant Brand Strategy

Smart Companies Listen and Respond to Customers

Teachers Set Students’ Course in Life

How Can Retailers Gain “Share of Wallet”?

Andrea Cotter, a 30-year marketing and communications veteran, runs a successful business consultancy. She helps companies strategically develop and grow their businesses using fully integrated brand communications