Small Business Owners – Make the Most of Networking Opportunities

small business networking

Networking is vital to the success, growth and viability of a small business. 

 

Editor’s note: This is part one of a two part article covering the benefits, importance and technique of networking for small business owners. 

Make the Most of Networking Opportunities

The small business owner is always looking for the best ways to increase sales and profits.

Online marketing is a very effective sales tool when the handler can make use of the ever expanding tools to get to the top of the list and bring potential customers to the website.

Most on-line marketing specialists including web designers, programmers, and SEO experts, recognize the value of face to face marketing; commonly defined as networking.

If handled with finesse, nothing is more effective than a face to face conversation with a prospect, an existing customer or even a competitor.

Be Discerning – Don’t Waste Your Time

Business executives attend meetings and networking sessions, participate in panel discussions, join local associations, and travel to trade shows with the objective of bringing the company’s wares to the attention of new customers, and maintaining relationships with existing customers.

The options to meet and greet are endless: chambers of commerce, trade associations, government agencies, incubators, co-working offices, plus events sponsored by realtors, attorneys, and a variety of business owners who are seeking connections.

They all provide opportunities for you to meet with other business professionals in your industry and in your market. You are enticed with food, speakers, and beverages.

There are more options than there are hours in a working week. You must be selective. You can undoubtedly use these networking opportunities to further your branding, but you have to be selective in the use of your time.

Next- The size of the group and Being Prepared

RELATED POSTS

Your Brand Is Not What You Think It Is…

Your Brand Is Not What You Think It Is…

Let’s talk about FEELINGS... If you look at today’s marketing and business headlines, there is a lot of chatter about BIG data and AI - it’s everywhere. This compelled me to recently tweet the following “It’s all about BIG data these days but we must never forget the...

Go From Mundane to Marvelous: Cultivating Joy in Your Job

Go From Mundane to Marvelous: Cultivating Joy in Your Job

Everyone is realizing that doing something they love for a living is becoming a necessity for their soul. When I graduated from high school, I wanted to become a psychologist, but I had to put my dream on hold and start working full-time to pay for college. I applied...

Gratitude- 5 Steps To A Sincere “Thank You”

Gratitude- 5 Steps To A Sincere “Thank You”

Gratitude can improve your business and add much, much more to your life. The simple act of saying "Thank you" typically conveys a sense of gratitude. But it must be genuine to be truly effective. And a dynamic "Thank you" is much more effective than a static one. So,...

Video Gallery

Polls

Sign Up for the Latin Biz Today Newsletter

PR Newswire

Featured Authors

Innovation & Strategy

Money

Talent/HR

Legal

Marketing

Mi Mamá Es Una Brava

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava. Editor's note: This is a reprise piece from Gaby Alcantara Diaz remembering her late parents and brother.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot,...

Culture

Mi Mamá Es Una Brava

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava. Editor's note: This is a reprise piece from Gaby Alcantara Diaz remembering her late parents and brother.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot,...

Fashion

Food

Music

Sports

Chiefs Repeat, Closer to (but Not yet), a Dynasty [Video]

Chiefs Repeat, Closer to (but Not yet), a Dynasty [Video]

A 360 recap of Super Bowl LVIII Latin Biz Today advisory board member & Sports lead and two of his sports management students weigh in on Super Bowl LVIII The Aftermath  It’s hard to put into words why anybody would be shooting at a Super Bowl parade and killing...

Work & Life

Mindfulness

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest